TRS Coral Hotel - Brochure Side 1
TRS Coral Hotel - Brochure Side 2
Objective
Create a unified editorial system that clearly differentiates:
Create a unified editorial system that clearly differentiates:
– TRS Coral Hotel as an adults-only luxury experience centered on privacy and personalization
– Grand Palladium Costa Mujeres as a family-oriented, activity-driven all-inclusive resort
– Grand Palladium Costa Mujeres as a family-oriented, activity-driven all-inclusive resort
Ensuring clarity of positioning while reinforcing brand consistency across both properties.
Concept
A dual narrative approach where both brands coexist within the same destination but express fundamentally different lifestyles.
A dual narrative approach where both brands coexist within the same destination but express fundamentally different lifestyles.
TRS Coral Hotel is presented through a lens of freedom, intimacy, and refined leisure, emphasizing space, calm, and exclusivity.
Grand Palladium is communicated through variety, energy, and shared experiences, highlighting amenities, activities, and multi-generational appeal.
The design system translates this contrast through composition, pacing, and visual hierarchy—shifting between minimalism and density depending on the brand voice.
Execution
– Development of a dual editorial system to support two distinct brand voices within a shared destination
– Art direction balancing contrasting narratives: refined, intimate luxury (TRS) vs. dynamic, experience-driven hospitality (Grand Palladium)
– Flexible grid structure adaptable to both minimal and content-rich layouts
– Image-driven storytelling tailored to each audience, prioritizing atmosphere and exclusivity vs. variety and activity
– Clear typographic hierarchy to manage large volumes of information while maintaining readability
– Modular layout system enabling scalability across multiple sections and formats
– Consistent brand alignment under Palladium Hotel Group while preserving individual brand identity
– Full print production setup for multi-page brochure format
– Development of a dual editorial system to support two distinct brand voices within a shared destination
– Art direction balancing contrasting narratives: refined, intimate luxury (TRS) vs. dynamic, experience-driven hospitality (Grand Palladium)
– Flexible grid structure adaptable to both minimal and content-rich layouts
– Image-driven storytelling tailored to each audience, prioritizing atmosphere and exclusivity vs. variety and activity
– Clear typographic hierarchy to manage large volumes of information while maintaining readability
– Modular layout system enabling scalability across multiple sections and formats
– Consistent brand alignment under Palladium Hotel Group while preserving individual brand identity
– Full print production setup for multi-page brochure format
Role
Art Direction, Editorial Design & Layout System
Art Direction, Editorial Design & Layout System
Tools
Adobe InDesign (editorial system & print production)
Adobe Photoshop (image retouching)
Adobe Illustrator (graphic elements)
Adobe InDesign (editorial system & print production)
Adobe Photoshop (image retouching)
Adobe Illustrator (graphic elements)
Outcome
Delivered a cohesive dual-brand communication system that clearly differentiates two distinct hospitality experiences within the same destination, strengthening brand positioning while maintaining visual consistency across all touchpoints.
Delivered a cohesive dual-brand communication system that clearly differentiates two distinct hospitality experiences within the same destination, strengthening brand positioning while maintaining visual consistency across all touchpoints.
Grand Palladium Costa Mujeres Hotel & Resort - Brochure Side 1
Grand Palladium Costa Mujeres Hotel & Resort - Brochure Side 2
TRS Coral Hotel Brochure, individual pages
Grand Palladium Costa Mujeres Hotel & Resort Brochure, individual pages
