Senior Graphic Designer and Art Director with over 16 years of experience developing high-impact creative for global luxury brands in hospitality, travel, and lifestyle. My work focuses on building cohesive visual systems across print, digital, and email—where brand storytelling and performance-driven design must coexist.
I specialize in translating complex marketing objectives into clear, scalable design solutions. From multi-channel campaigns and editorial systems to conversion-focused email design, my approach is rooted in structure, hierarchy, and consistency—ensuring every piece not only looks refined, but works effectively within a broader communication strategy.
Throughout my career, I’ve worked with leading hospitality brands including Sandals & Beaches Resorts, Palladium Hotel Group, Playa Hotels & Resorts, and Majestic Resorts, developing campaigns, brochures, and digital assets across both B2B and B2C channels, supporting brand positioning and commercial performance.
My experience spans:
– Campaign concept and art direction
– Editorial and print design systems
– Email marketing and digital campaigns
– Multi-platform content adaptation
– Collaboration with marketing teams, developers, and stakeholders
– Campaign concept and art direction
– Editorial and print design systems
– Email marketing and digital campaigns
– Multi-platform content adaptation
– Collaboration with marketing teams, developers, and stakeholders
I bring a balance of creative vision and executional precision, with a strong understanding of how design operates within real-world constraints—timelines, production requirements, and cross-functional workflows.
Core Skills
Art Direction
Graphic Design
Editorial Design
Email Marketing Design
Brand Systems
Print Production
Digital Campaigns
Art Direction
Graphic Design
Editorial Design
Email Marketing Design
Brand Systems
Print Production
Digital Campaigns